BMW X3 Online Campaign

World's Longest Banner

To launch the 2011 BMW X3 – the versatile SUV that can take you anywhere – we created a banner that takes the reader on a journey. It contains over 5500 words of totally original content and is over 18,000 pixels in screen height.

If Leo Tolstoy were alive today, he wouldn't be pursuing trivial matters like writing
"War and Peace"; he'd be working on banners like this one.

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Edit Your Own Commercial Banner

BMW gave people the ability to chart their own course by editing their own commercial in a banner. After creating their own cut, the user could then share their video on Facebook. Their friends could watch the video and edit their own version – all without leaving the Facebook newsfeed or wall.

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Comparison Banner and Microsite

We partnered with Canada's largest new car search site to create the first banner ever served to the site's visitors based on their search – targeting only those looking for the X3's competition.

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